Clients search for what they want in their own words. They type 'balayage', 'gel infills', 'silk press', 'lash lift' — not 'Signature Luxe Transformation'. A name only you understand is invisible in search and confusing on your page, and it is the single most common reason a good studio does not get found.
Put the plain name first and the personality afterwards if you want it: 'Balayage — full head' rather than 'The Sunkissed Experience'. The clever name can live in the description, where it costs you nothing.
Say what is included, and say what is not. A client cannot tell from 'Colour' whether that includes a cut, a toner, a blow-dry or a consultation, and the assumption they make is the one you will be arguing about at the till. Two lines in the description prevent almost all of it.
Keep the list short. A page with forty services makes the client choose from a menu they do not understand; a page with eight, each clearly described, gets booked. Fold the variations into options or into a 'from' price rather than listing every permutation separately.
Then check it as a stranger would. Open your own page while signed out and ask whether somebody who has never met you could pick the right service in ten seconds. If they could not, the names are the problem.